on march 9, 1998, longrich officially launched its three signature skin care products , thus marking longrich’s entrance to personal care industry.
in may 1998, longrich group was fully certified to iso9002 international quality system.
on november 28, 1998, longrich (shanghai) industrial company was founded.
in 1998, longrich former name was finalized as jiangsu longliqi group. back then, it had 23 subsidiaries, over 1,700 employees, and a total asset of rmb400 million. it had the as yet most advanced facilities for r&d and production of snake-related health care products.